Save an Orang-utan with KidsCo!

Children’s channel launches competition to teach children about endangered species

London, 25 May 2011 – KidsCo, the international children’s channel, today announces the launch of its competition, which will see 10 children in with a chance to adopt an orang-utan in collaboration with WWF. As well as getting their own cuddly plush Boo toy, winners will receive a fact book about orang-utans, a photograph, an exclusive adopters magazine as well as tips for reducing environmental impact.

Viewers can enter the competition by visiting KidsCo’s website:, and playing the Boo and Me game – ‘Boo’s River Clean Up’. They then need to answer the following multiple choice question:

What does Boo collect in the game?
a. Banana skins
b. Plastic bottles
c. Car tyres

The last day for entries is 6 July 2011. Winners will be picked at random and notified by email.

The competition ties in with the launch of KidsCo’s original production, Boo & Me, which follows the adventures of the mischievous orang-utan called Boo, Aiman and his cousin Yasmin.

Paul Robinson, Global CEO at KidsCo said: “Preserving the environment is an important aspect of KidsCo’s philosophy. By offering children around the world the chance to sponsor an orang-utan, we hope to help an endangered species whilst also educating them about environmental issues. We are thrilled to be supporting WWF; it is the world’s leading environmental organisation and is doing great work to help save endangered species.”

Diane Walkington, Head of Species at WWF-UK said: “A century ago, there were around 230,000 orang-utans in Borneo and Sumatra. But within the last decade alone, their numbers have fallen dramatically and only around 62,500 now remain in the wild. WWF is to working to protect orang-utan habitat, to restore damaged forest areas and to improve prevent the trade in live orang-utans, so it’s great that KidsCo has chosen to support our work on the issue.”

Notes to Editor:

KidsCo Competition Terms and Conditions

We would like to invite you to participate in KidsCo’s Competition.

General Rules of the Competition

  1. This competition (“the Competition“) is organized by KidsCo Limited (“KidsCo“).

  2. This competition is open to all viewers.

  3. All competition entries must comply with these General Terms and Conditions relating only to the KidsCo Competition (“the Competition Rules“). Entries which do not comply with the Competition Rules will not be accepted.

  4. To officially enter the competition, you will then be required to go to the KidsCo official website and find the competition, where you will be able to enter by answering a multiple choice question about Boo & Me. We will also require that you supply us with (a) your full name and address; (b) if you are 16 and under, confirmation from mum, dad or your “legal guardian” that they have approved your entering into this competition; © your e-mail address; and (d) full name of each of your parents and their mobile telephone number so that we may verify their approval.

  5. The information you supply above will only be used by us to (a) post any prizes to you; and (b) prove your mum, dad and/or legal guardian approved your participation. All information will be deleted as soon as the winners have been chosen.

  6. Closing Date of Competition: 06 July 2011 at midnight (the date and time by which you will need to officially enter the competition and provide the information mentioned in rule 3 above on the website). If you do not enter onto the KidsCo official website all of the information required and mentioned in rule 3 by that time and date you will not be eligible to enter into this competition.

  7. The winners will be selected from those who have correctly answered the question (in the sole discretion of KidsCo) and ten (10) selected participants will be awarded a 12-month period as a sponsor of an orangutan. The prize is not transferable and is not to be sold nor redeemed for cash.

  8. This competition is governed by English Law.

About KidsCo
KidsCo, the global children’s television network for pre-schoolers, children aged 6-10 and families, launched in September 2007. It is a joint venture channel owned by leading media companies NBC Universal, Corus Entertainment Inc. (Nelvana) and Cookie Jar Entertainment.

KidsCo’s global distribution plan, launching linear, VOD, SVOD and IPTV channels has already seen the channel rolling out to 95 territories throughout the world in 18 languages.  KidsCo is available in Australia, France, Spain, Portugal, Germany, Belgium, Luxembourg, Russia, Hungary, Poland, Romania, Turkey, Slovenia, Ukraine, Moldova, Croatia, Macedonia, Greece, Cyprus, the Middle East, Hong Kong, Palau, Indonesia, Taiwan, Mongolia, Papua New Guinea, Cambodia, the Philippines, Singapore, Sri Lanka, South Korea, Thailand, Vietnam, South Africa, the Maldives and countries throughout Sub-Saharan Africa.

KidsCo provides a safe environment for children, offering a library of gently educational and age appropriate programming. KidsCo’s impressive catalogue includes original productions, first run and exclusive animated and live-action television series and feature-length movies which are selected from leading media companies, including our shareholders – Cookie Jar Entertainment and Corus’ Nelvana – as well as other, pre-eminent, independent programming suppliers including the BBC, Sesame Workshop, Fremantle, Fireworks, Iconix, TV Loonland, Daro Film and Decode.

KidsCo programming includes globally recognised brands such as The Wiggles, Inspector Gadget, Sabrina, Wallace & Gromit, S Club 7, Strawberry Shortcake, New Adventures of Madeline, Babar, Dennis the Menace, Franklin and Rolie Polie Olie as well as KidsCo original programming including arts show Jass Time! and environmental programme, Boo & Me.

For more information please contact:
Champion Communications
[email protected]  
+44 (0)207 268 3260

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