KidsCo joins in launch of Starmax HD

Children’s TV channel expands with linear channel on Spanish DTH payTV platform

London, UK, 8 March 2011 – KidsCo, the international children’s channel, has today announced that it will begin airing a linear channel on Starmax HD, in Spain. The new payTV platform, owned by Starmax TV España, a wholly owned subsidiary of Starmax Television UK is set to launch in spring as one of the only satellite payTV platforms in Spain. Starmax HD will use a pay-as-you-go subscription model with no contracts.

KidsCo will bring to Starmax its growing slate of original production including the second season of Boo and Me, and Jass Time! as well as first run exclusive content such as Turbodogs, and Bommi & Friends. KidsCo’s family friendly programming includes big names such as Super Mario Brothers, Fat Dog Mendoza, Dino Squad and Danger Mouse. The channel also has a raft of educational programming from The Wiggles to Pecola to
Paddington Bear.

Paul Robinson, CEO at KidsCo says: “Spain is a becoming a very dynamic market and the payment model used by Starmax will unquestionably be an attractive route for Spanish families to access great programming like KidsCo. Our content buying scale gives viewers excellent quality shows whilst being totally localised for the Spanish market-the best of both worlds.”

Maciej Sojka, Managing Director at Starmax HD says: “We intend to provide a pay-TV channel offering with the highest quality and an attractive entertainment offering, all at a very affordable price. We will provide KidsCo programming as part of our children’s programming channel because it’s a really good value proposition with excellent content. It has had global success and we are thrilled to be a part of that.”

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About KidsCo
KidsCo, the global children’s television network for pre-schoolers, children aged 6-10 and families, launched in September 2007. It is a joint venture channel owned by leading media companies NBC Universal, Corus Entertainment Inc. (Nelvana) and Cookie Jar Entertainment.

KidsCo’s global distribution plan, launching linear, VOD, SVOD and IPTV channels has already seen the channel rolling out to 95 territories throughout the world in 18 languages.  KidsCo is available in Australia, France, Spain, Portugal, Germany, Belgium, Luxembourg, Russia, Hungary, Poland, Romania, Turkey, Slovenia, Ukraine, Moldova, Croatia, Macedonia, Greece, Cyprus, the Middle East, Hong Kong, Palau, Indonesia, Taiwan, Mongolia, Papua New Guinea, Cambodia, the Philippines, Singapore, Sri Lanka, South Korea, Thailand, Vietnam, South Africa, the Maldives and countries throughout Sub-Saharan Africa.

KidsCo provides a safe environment for children, offering a library of gently educational and age appropriate programming. KidsCo’s impressive catalogue includes animated and live-action television series and feature-length movies which are selected from leading media companies, including our shareholders – Cookie Jar Entertainment and Corus’ Nelvana – as well as other, pre-eminent, independent programming suppliers including the BBC, Sesame Workshop, Fremantle, Fireworks, Iconix, TV Loonland, Daro Film and Decode.

KidsCo programming includes globally recognised brands such as The Wiggles, Inspector Gadget, Sabrina, Wallace & Gromit, S Club 7, Strawberry Shortcake, New Adventures of Madeline, Babar, Dennis the Menace, Franklin and Rolie Polie Olie as well as KidsCo original programming including arts show Jass Time! and environmental programme, Boo & Me.

About Starmax HD
Starmax HD is a modern satellite pay –TV platform in Spain which uses pre-paid way of subscription model with no contracts. Hallmarks of Starmax HD are variety of quality thematic channels including channels in HD format, no contracts and affordable price. Besides easy and transparent financial rules, Starmax HD offers content for all family members; a broad variety of documentaries, movies, sports and children’s programs.
For more information please contact:

Champion Communications
[email protected] 
+44 (0)207 268 3076 

Edelman Madrid  
Javier Corral
[email protected]  
Tel: +34 915560154

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