Children’s channel teams up with Eurovision entrants to promote green issues
London, 04 May 2011 – KidsCo, the international children’s channel, today announces that it has teamed up with, and animated, pop group Blue. KidsCo will feature the characters of Blue in a special episode of its original production, Boo & Me 2. The Boo & Me 2 Blue episode will air in all of KidsCo’s 95 territories from 9th May, and will also be available on KidsCo’s UK website: http://www.kidscotv.tv/uk/.
The partnership is part of KidsCo’s drive to promote a venture that is central to its philosophy of educating children on environmental issues. Boo & Me 2, which follows the adventures of a mischievous orangutan called Boo, Aiman and his cousin Yasmin, is based on East Malaysia’s orangutan sanctuary, Sepilok. The Boo & Me series follows the characters as they take on a number of conservation issues, aiming to educate children on green issues. The special episode featuring Blue, which will be the last in the series, features the band performing its entry for this year’s Eurovision Song Contest – ‘I Can’ – at a charity concert in London’s O2 Arena to aid the Sepilok orangutan rehabilitation centre.
In addition to lending their vocal talents to their animated counterparts, Blue have further shown their support by sponsoring a real life orangutan at the Sepilok sanctuary, aptly naming him ‘Blue’.
Speaking of the band’s involvement in the series, Duncan James from Blue says: “KidsCo does a great job of providing kids with content that is fun and engaging whilst delivering an important message. We were delighted to offer our support to this project as it is a very worthwhile cause. We also enjoyed seeing our animated selves alongside Boo, and hope the viewers enjoy watching us perform with our extra band member!”
Paul Robinson, Global CEO at KidsCo said: “Asking Blue to be a part of our new Boo and Me series is a perfect fit for KidsCo. Helping save the environment is close to their hearts, as is educating children of all ages to do their bit. Blue even adopted an Orangutan at the Sepilok Sanctuary, which again illustrates their commitment to the cause.”
KidsCo, the global children’s television network for pre-schoolers, children aged 6-10 and families, launched in September 2007. It is a joint venture channel owned by leading media companies NBC Universal, Corus Entertainment Inc. (Nelvana) and Cookie Jar Entertainment.
KidsCo’s global distribution plan, launching linear, VOD, SVOD and IPTV channels has already seen the channel rolling out to 95 territories throughout the world in 18 languages. KidsCo is available in Australia, France, Spain, Portugal, Germany, Belgium, Luxembourg, Russia, Hungary, Poland, Romania, Turkey, Slovenia, Ukraine, Moldova, Croatia, Macedonia, Greece, Cyprus, the Middle East, Hong Kong, Palau, Indonesia, Taiwan, Mongolia, Papua New Guinea, Cambodia, the Philippines, Singapore, Sri Lanka, South Korea, Thailand, Vietnam, South Africa, the Maldives and countries throughout Sub-Saharan Africa.
KidsCo provides a safe environment for children, offering a library of gently educational and age appropriate programming. KidsCo’s impressive catalogue includes original productions, first run and exclusive animated and live-action television series and feature-length movies which are selected from leading media companies, including our shareholders – Cookie Jar Entertainment and Corus’ Nelvana – as well as other, pre-eminent, independent programming suppliers including the BBC, Sesame Workshop, Fremantle, Fireworks, Iconix, TV Loonland, Daro Film and Decode.
KidsCo programming includes globally recognised brands such as The Wiggles, Inspector Gadget, Sabrina, Wallace & Gromit, S Club 7, Strawberry Shortcake, New Adventures of Madeline, Babar, Dennis the Menace, Franklin and Rolie Polie Olie as well as KidsCo original programming including arts show Jass Time! and environmental programme, Boo & Me.
For more information please contact:
+44 (0)207 268 3260