Domino’s Invests in Chevy Bolt EVs to Recruit More Drivers

Domino’s Pizza plans to roll out over a hundred all-electric pizza delivery cars in November, with the rest following in the following months. 

The company is using compact Chevrolet Bolt EVs, which will be covered in company branding but no extra embellishments to ensure emissions-free transport of products.

Chevy Bolt EVs

According to The Verge’s report, Domino’s will have a fleet of 855 new electric vehicles (EVs). 

The number is not quite enough to reach all 6,135 US pizza stores, but it is more than the gas-based Chevy Spark cars it previously deployed with unique pizza warming oven doors in 2015. Those were called Domino’s DXP, and only 155 were ever produced. 

Meanwhile, the new Chevy Bolts require the HeatWave bags to be placed in the trunk like any other vehicle.

Due to the Chevy Bolt EV’s long range, up to 259 miles on a single charge, the company predicts that each vehicle will endure many days’ worth of deliveries before needing to be recharged.

Even after factoring in bothersome dealership markups, the base price of the 2023 model has been reduced by General Motors Co. to $26,595. This makes it one of the most relatively affordable EVs available. 

Domino’s hired Enterprise Fleet Management as a partner in logistics, including procurement and maintenance.

See Also: Hyundai Introduces EV Home Charging Ecosystem in Partnership With Electrum

Deployment of New EVs

If you visit Domino’s website, you can view a map that shows where and when the new electric delivery vans are being used. 

Domino’s Bolts will make deliveries from several franchises and corporate locations across the US. 

Despite the popularity of EVs in some areas, like California, they have yet to be operational. 

The same thing goes with Houston, which is surprising given that Domino’s has Nuro autonomous delivery vehicles operating in that state.

In an interview with the Wall Street Journal, Domino’s CEO Russell Weiner said, “We’ve got a long way to go, but we will have the biggest fleet of electric vehicles in the pizza industry, period.”

Considering how automotive technology is constantly improving, Weiner thinks electric delivery cars are a good idea. 

Recruiting Drivers

According to Domino’s, store owners can help attract new drivers by allowing staff to use company cars for pizza delivery. Some potential drivers do not have their own vehicles for work, so having a fleet of ready cars is a great opportunity to help recruit new employees.

Domino’s conducted an internal assessment and discovered that the store owners cited a lack of delivery drivers due to a shortage of company vehicles. 

Some pizza delivery drivers said they lost interest in the business because of the pandemic, high gasoline prices, and difficulty finding affordable secondhand cars. Most drivers spend their own money on cars.

See Also: Subaru CEO Compares Employees’ Salaries to McDonald’s, Says US EV Facility Won’t Be Built Soon

This article is owned by Tech Times

Written by Trisha Kae Andrada

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